HUNGRY SHARK PRIMAL
Monetization
Designing a modular shop architecture that integrates smoothly with live ops and special offers, delivering a clean storefront with clear purchase flows.
Role
Lead UX Designer
Platform
iOS/Android
Timeline
Q3 2024
Contributions
Research & competitive analysis
Live Ops Design
User Interface Design
Interaction Design
Purchase Flow Design
01
Overview
In designing the Shop for Hungry Shark Primal, we recognized its multiple roles in the gaming experience. The Shop is where players can acquire in-game currencies - coins and gems, gather character shards or fossils for unlocking new sharks, and tap into special offers to unlock a plethora of bundled rewards.
02
Design Principles
Learning from our legacy game (Hungry Shark World) and performing competitive benchmarking against mobile games. I established 4 design principles for our approach with Hungry Shark Primal's Shop.
Clear Value Proposition
Progressive Disclosure
Contextual Relevance
Player Choice & Transparency
Tailored offerings
Live Ops Compatible
03
Modular Shop Architecture
Interchangeable Block Units
I designed a standardized sizing system for Live Operations offers, using predefined grids. This framework helps artists and Live Operations teams efficiently create enticing bundles and combo offers. It simplifies the promo offer bundle creation process, ensures visual coherence, enhances user experience, and allows for more flexible monetization strategies.
3 fr
£
2 fr
£
1fr
£
1fr
£
The shop is designed to scroll horizontally with navigation shortcuts in the bottom that lets the player snap to whichever subcategory they want. It is built to be live-ops friendly and modular, with block arrays easily substituted by game economists and live ops managers.
04
Creating a system for custom IAP offers
Exclusive time limited special offers
The shop scrolls horizontally with navigation shortcuts at the bottom, letting players snap directly to desired subcategories. Built with a modular block system, it allows game economists and live ops managers to seamlessly substitute content arrays for rapid iteration.
Dynamic Offer System
Special promotions deliver personalized value through contextually-targeted offers, empowering live ops managers to craft deals tailored to individual player behavior and progression
05
Evolution of the Shop Designs
Design Evolution
The interface evolved from structural wireframes prioritizing navigation clarity to an immersive, themed experience. I maintained the core horizontal scrolling and modular architecture while layering rich underwater environments, dynamic promotional content, and sophisticated visual storytelling that reinforces the game's aquatic theme.
06
Design Outcome
Key Features
Horizontal scrolling with snap navigation for instant category access
Modular block architecture enabling non-technical teams to manage live content
Contextual promotions leveraging player segmentation for personalized offers
Impact
Extensive user testing revealed no usability red flags, with players specifically praising the large graphics and banners for special offers. The system unified complex game mechanics with monetization through clear value propositions and live ops compatibility—establishing a sophisticated hub that enhanced both player engagement and business metrics.